ONLINE EQUIPMENT AUCTION
Let the market set the price. IronWorth's Online Equipment Auction connects your machine with competing buyers — and the buyer pays the premium, not you.
WHAT IT IS
The Auction Pathway puts your machine into an unreserved Online Equipment Auction managed by IronWorth. Unlike traditional auctions where sellers pay steep commissions, the IronWorth auction model charges a buyer-side premium — meaning you pay no seller fee.
Your IronWorth advisor prepares the auction listing, manages the bidding process, and ensures your machine gets maximum exposure to qualified dealer buyers. The competitive bidding environment drives fair market pricing.
THE PROCESS
Complete the free form with your machine details, condition assessment, and photos.
Your advisor delivers your Market Snapshot and explains the unreserved auction process and timeline.
IronWorth creates a professional auction listing with your machine data, photos, and condition report.
Your machine goes live in the unreserved Online Equipment Auction. Qualified buyers compete with real-time bids.
Once bidding closes, IronWorth coordinates transport, paperwork, and payment.
WHY AUCTION
The buyer pays the auction premium. You keep the full hammer price.
Multiple buyers competing drives the price up to true market value.
Online Equipment Auction reaches buyers across the country.
Let the market tell you what your machine is worth through real bids.
Unreserved format drives competitive bidding and maximizes buyer participation.
Watch bids come in. Know exactly where your machine stands at all times.
TIMELINE
30–45 DAYS
From listing to close
SELLER FEE
$0
Buyer-side premium only
Start with a Free Market Snapshot. Your IronWorth advisor will walk you through the unreserved auction process.